![]() ![]() Superduperman, on the other hand, is motivated by, uh, being a creep. In the ’70s however, DC obtained the rights to Captain Marvel and started publishing their own comics with the character.)Ĭaptain Marbles is Superduperman’s equal in every way, except motivation Marbles is motivated solely by money. (Fawcett ended the character in 1953, the same year as “Superduperman!” after DC filed a copyright infringement lawsuit against the publisher. In a riff on the other Superman-related legal issues, Superduperman goes up against Captain Marbles, a parody of Captain Marvel, a Superman-knockoff published (as you might expect) by Fawcett Comics. The story stars Clark Bent, the Daily Dirt‘s assistant copy boy, who also happens to be the titular Superduperman. While “Superduperman!” is a historically important story, it’s also one of the best of the early MAD run. Though it never went to the threatened lawsuit - most likely because DC would have lost, especially as Kurtzman discovered legal precedent supporting EC - Bill Gaines and Harvey Kurtzman were advised by their lawyers (who also represented DC, it should be mentioned) to stop with the parodies. And “Superduperman!” was responsible for both the popularity and the threat of legal trouble, when the folks at DC Comics weren’t exactly thrilled with the story. MAD #4 opens with, after the letters column, with “Superduperman!,” MAD‘s first direct parody of another comic. It also brought the first hint of legal trouble from an unhappy satirical target. (Nowadays, a hit comic sells around 40,000 copies.) But that all changed with MAD #4, the first issue to sell out and put MAD in the public eye. ![]() EC lost thousands of dollars off the issues and the 350,000 copy print runs didn’t sell out - or even enough to break even. ![]() Though they’d prove to be influential, the first three issues of MAD didn’t sell well. ![]()
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